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SOAR Webinar: Proven Marketing Strategies for SOAR Sustainability

On this webinar, held on January 25, 2018, the SOAR TA Center and successful local and state SOAR leaders shared tips, tools, and strategies to help keep your SOAR program successful and sustaining.


Have you struggled with marketing your SOAR initiative? Do you lack the resources, knowledge or support to effectively pitch SOAR to key stakeholders? If this sounds all too familiar, please don’t despair. There is hope! This webinar will give you many practical and proven ideas to help your SOAR program become successful and sustaining.
Please join us to learn tips from experts on building presentations that work! You’ll gain access to many free tools available from the SAMHSA SOAR TA Center, such as state-specific infographics, funding toolkits, and more. In addition, our experts at the SAMHSA SOAR TA Center will share resources with you to create your own infographics. What’s more - you’ll hear from successful state and local SOAR leaders from Maryland who will share their strategies for sustaining SOAR throughout their state. From their SOAR Annual State Conferences to their SOAR Quarterly Newsletters, (and so much more…), they will demonstrate how you can easily replicate their methods in your own communities.  
Don’t forget to invite your colleagues who are leading your agency’s marketing and development efforts.  Encourage them to register for this webinar too, so you can work together on building your SOAR marketing toolbox!


  • Holley Davis, Communications Specialist, Policy Research Associates, Inc., Delmar, NY
  • Matt Canuteson, Project Associate/Funding & Sustainability Subject Matter Expert, SAMHSA SOAR TA Center, Delmar, NY
  • Caroline Bolas, Maryland SOAR State Director
  • Richard Schiffauer, SOAR Local Lead and Trainer, Rockville, MD




Available Files
Attachment Size
Presentation Slides 10.88 MB
Communicating Using Storytelling Practices 289.32 KB